First of all, let me say that shooting this Club has been a truly fun and innovative experience. Our creative team was given the opportunity to design the Club's new community website, including the introduction of fresh branding elements previously non-existent. The images you see here are primarily intended for use on their website, but they have been licensed for use in any other marketing materials where GTC may choose to use them in the future.
The Pro Shop is this gorgeous, tall 2-story room with windows above and below. I wanted to capture the look and feel of the room by using only the natural daylight that flows in through the room's many windows. I've, personally, always enjoyed playing golf, and I feel particularly comfortable inside of Pro Golf shops that are always lit this way (without fluorescents and other similar artificial lighting). After all, golf is a daytime sport, and I perceived the sunlight would be my best friend when capturing the images you see here.